KUALITAS PRODUK, KUALITAS LAYANAN, DAN KEWAJARAN HARGA BERPENGARUH TERHADAP KEPUASAN PELANGGAN THE OLD CHAMP CAFE

Abstrak

Customer satisfaction is a condition where the desires, hopes and needs of customers are met. So that customers feel satisfied the company needs to pay attention to factors that influence customer satisfaction. The purpose of this study is to determine the effect of product quality, service quality, and price reasonableness on customer satisfaction. This research conducted at The Old Champ Cafe Denpasar with 98 respondents who live in the city of Denpasar, using purposive sampling technique. Data collected using questionnaire. The analysis technique used is multiple linear regression. The results showed that all hypotheses were accepted. Product Quality, Service Quality, and Price Fairness has a positive and significant effect on Customer Satisfaction. The company is expected to be able to increase the superiority of their products by creating new products that will increase purchases so they can develop along with the times.

Keywords: Product Quality, Service Quality, Price Fairness, Customer Satisfaction.