PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH

  • Ni Putu Lenny Pratiwi Fakultas Ekonomi Dan Bisnis Universitas Udayana
  • Ni Ketut Seminari Fakultas Ekonomi Dan Bisnis Universitas Udayana

Abstrak

Creating customer satisfaction, especially customers, cooperatives should be able to meet the wishes of the customer. Factors that affect customer satisfaction is service quality , trust and customer value . This study aims to investigate the influence of service quality , trust and customer value partially on customer satisfaction. Respondents in this study is the chairman of the cooperative and 98 clients , with non- probability sampling technique is purposive sampling . The data analysis technique used is the technique of multiple linear regression analysis . The results obtained by analysis of the conclusion that the partial test results can be known service quality , trust and customer value and significant positive effect on customer satisfaction on Credit Unions Dauh Ayu Denpasar .

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Diterbitkan
2015-05-12
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PRATIWI, Ni Putu Lenny; SEMINARI, Ni Ketut. PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN NILAI NASABAH TERHADAP KEPUASAN NASABAH. E-Jurnal Manajemen, [S.l.], v. 4, n. 5, may 2015. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id./index.php/manajemen/article/view/11823>. Tanggal Akses: 22 apr. 2025
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Terbitan
Vol 4 No 5 (2015)
Bagian
Articles

Kata Kunci

quality of service , trust , customer value and satisfaction
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.