PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

Ni Made Dhian Rani Yulianti; Ni Wayan Sri Suprapti; Ni Nyoman Kerti Yasa

PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR

Ni Made Dhian Rani Yulianti
Ni Wayan Sri Suprapti
Ni Nyoman Kerti Yasa

Abstrak

This study aimed to determine the effect of store image on customer satisfaction, the influence of satisfaction on customer repurchase intention, and effect of store image on customer repurchase intention. Data collected through the survey by distributing questionnaires to 185 respondents. Data were analyzed using SEM with application software AMOS and SPSS. The results showed that: (1) Store image has a positive and significant impact on customer satisfaction. (2) Customer satisfaction has a positive and significant impact on customer repurchase intention. (3) The store image has a positive and significant impact on customer repurchase intention

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PDF (English)

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YULIANTI, Ni Made Dhian Rani; SUPRAPTI, Ni Wayan Sri; YASA, Ni Nyoman Kerti. PENGARUH CITRA TOKO TERHADAP KEPUASAN PELANGGAN DAN NIAT BELI ULANG PADA CIRCLE K DI KOTA DENPASAR. Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan, [S.l.], feb. 2014. ISSN 2302-8890. Tersedia pada: <https://ojs.unud.ac.id./index.php/jmbk/article/view/8075>. Tanggal Akses: 22 apr. 2025

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