APLIKASI THEORY OF PLANNED BEHAVIOR DALAM MENJELASKAN PERILAKU EKOLOGIS GENERASI Y DI KOTA DENPASAR

Abstrak

This research aimed to examine the effect of environmental knowledge on environmental attitude;the effect of
environmental attitudes, subjective norms, and perceived behavioral control on ecological behavior; and the
diference of environmental knowledge, environmental attitudes, and ecological behavior between male and
female. Data collected through questionnaires distributed to 120 respondents in some nutrients club in Denpasar
City determined by purposive sampling. Hypothesis tested by using Partial Least Square and t-test. The
results indicate that the environmental knowledge has positive and significant effect on environmental
attitude; environmental attitudes, subjective norms, and perceived behavioral control have positive and
significant effect on ecological behavior; and there is no significant difference in environmental knowledge,
environmental attitude and ecological behavior between Generation Y male and female in Denpasar City.