KEPERCAYAAN MEMEDIASI PENGARUH PERSEPSI NILAI TERHADAP NIAT BELI ULANG DI HEAVEN FLOW DECORATION DENPASAR

  • Ida Ayu Gede Tantyani Dhaniswari Universitas Udayana
  • I Putu Gde Sukaatmadja Universitas Udayana
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.24843/EJMUNUD.2021.v10.i10.p02

Abstrak

The purpose of this study is to determine the effect of perceived value on trust and repurchase intention trust on repurchase intention and to determine the role of trust in mediating the effect of perceived value on repurchase intention. The population in this study were all are users of Heaven Flow Decoration decoration services in Denpasar with a sample of 100 respondents. The sampling method used was purposive sampling. Data collection using a questionnaire was analyzed with path analysis. The results indicate that perceived value and trust have a significant positive effect on repurchase intention; perceived value has a significant positive effect on trust; and trust positively and significantly mediates the effect of perceived value on customer repurchase intentions. Heaven Flow Decoration can increase customer trust by showing integrity and good ethics so that customers will be interested in repurchasing the same or different service products


Keywords: perceived value, trust, repurchase intention

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Diterbitkan
2021-10-04
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DHANISWARI, Ida Ayu Gede Tantyani; SUKAATMADJA, I Putu Gde. KEPERCAYAAN MEMEDIASI PENGARUH PERSEPSI NILAI TERHADAP NIAT BELI ULANG DI HEAVEN FLOW DECORATION DENPASAR. E-Jurnal Manajemen, [S.l.], v. 10, n. 10, p. 968 - 987, oct. 2021. ISSN 2302-8912. Tersedia pada: <https://ojs.unud.ac.id./index.php/manajemen/article/view/71480>. Tanggal Akses: 22 apr. 2025 doi: https://doi.org/10.24843/EJMUNUD.2021.v10.i10.p02.
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Terbitan
Vol 10 No 10 (2021)
Bagian
Articles
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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