Selecting the Sustainable Tourist Market for Bali Based on Carbon Footprint
Abstract
This article investigates the carbon footprints of tourists from various countries to inform Bali's sustainable tourism strategy, especially its environmental sustainability. Analysing data from the top 20 tourist-generating countries, the research employs a carbon footprint calculator to assess emissions associated with their flights. The findings categorise these countries into three groups based on their carbon emissions: low, medium, and high-carbon footprint markets. Countries with lower carbon footprints, particularly Southeast Asian ones, should be prioritised as target markets to promote sustainable tourism in Bali. Conversely, tourists from medium and high-carbon-footprint countries should be considered the less-preferred tourist market, and their number should be reduced through demarketing strategies. The article concludes with managerial implications and highlights research limitations, emphasising the need for ongoing efforts in sustainable tourism management.
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References
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Demolingo, R. H., Adnyana, P. P., Indrajaya, T., & Saptenno, M. A. I. (2024). Mapping the Evolution of Tourism Studies in Bali: A Comprehensive Network Analysis. Jurnal Kajian Bali (Journal of Bali Studies), 14(02). https://doi.org/10.24843/JKB.2024.v14.i02.p14
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Gössling, S., & Higham, J. (2021). The Low-Carbon Imperative: Destination Management under Urgent Climate Change. Journal of Travel Research, 60(6), 1167–1179. https://doi.org/10.1177/0047287520933679
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Gössling, S., Scott, D., & Hall, C. M. (2015). Inter-market variability in CO2 emission-intensities in tourism: Implications for destination marketing and carbon management. Tourism Management, 46, 203–212. https://doi.org/10.1016/j.tourman.2014.06.021
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Higham, J., & Font, X. (2020). Decarbonising academia: confronting our climate hypocrisy. Journal of Sustainable Tourism, 28(1), 1–9. https://doi.org/10.1080/09669582.2019.1695132
Higham, J., Reis, A. C., & Cohen, S. A. (2015). Australian climate concern and the ‘attitude-behaviour gap.’ Current Issues in Tourism. https://doi.org/10.1080/13683500.2014.1002456.Australian
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Huang, T., & Tang, Z. (2021). Estimation of tourism carbon footprint and carbon capacity. International Journal of Low-Carbon Technologies, 16(3), 1040–1046. https://doi.org/10.1093/ijlct/ctab026
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Published
2025-04-07
How to Cite
SUASAPHA, Anom Hery et al.
Selecting the Sustainable Tourist Market for Bali Based on Carbon Footprint.
Jurnal Kajian Bali (Journal of Bali Studies), [S.l.], v. 15, n. 1, p. 119-145, apr. 2025.
ISSN 2580-0698.
Available at: <https://ojs.unud.ac.id./index.php/kajianbali/article/view/121008>. Date accessed: 20 apr. 2025.
doi: https://doi.org/10.24843/JKB.2025.v15.i01.p05.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
